In 2016, I sent a cold email to the Wilco team and pitched them on an immersive e-commerce experience ahead of the release of the band’s 10th studio album “Wilco, Schmilco.”

A few months later, I was producing a digital field guide of Jeff Tweedy’s favorite spots in Chicago. The resulting marketing campaign, The Wilco x Huckberry Field Guide to Chicago, became the blueprint for future artist collaborations at Huckberry.

Following the success of the Field Guide, I also interviewed Jeff Tweedy about his book “Let’s Go (So We Can Get Back).”