The Wilco x Huckberry
Field Guide to Chicago
In 2016, I sent a cold email to the Wilco team and pitched them on creating an immersive e-commerce experience ahead of the release of the band’s 10th studio album “Wilco, Schmilco.”
A few weeks later, I was producing a digital field guide full of Jeff Tweedy’s favorite spots in Chicago and curating a collection of limited-edition Wilco merchandise available exclusively on Huckberry. The resulting marketing campaign, and The Wilco x Huckberry Field Guide to Chicago, became the blueprint for future artist collaborations at Huckberry.
On the Road with
Jeff Tweedy of Wilco
Following the success of The Wilco x Huckberry Field Guide to Chicago, I was able to interview Jeff Tweedy about his book “Let’s Go (So We Can Get Back).”